![]() Surprisingly, the tradition of wearing costumes at all to this celebration didn’t start until 2013 when the SHINee members came in as the only five people dressed in costumes. SM Entertainment celebrates a Halloween party each year called SMTOWN Wonderland to comply with South Korea’s COVID-19 regulations, this year’s event turned into a costume photo shoot. The 200,000 fans that attended set a new turnout record for the first Japanese tour of a South Korean artist and ended up generating 25 billion won (about $22 million in USD) off of this tour alone. The album’s release was successful and led to the “ SHINee World 2012” tour, which was a 20-concert, Japanese-arena tour. In December 2011, just a few months later, the group came out with a full Japanese studio album, “The First.” The album included songs such as Japanese remakes of “Juliette” and “Lucifer” as well as the addition of five new original songs. The Japanese release of “Replay” sold around 91,000 copies in its first week, and at the time was the highest number of sales recorded by Oricon for a South Korean group debut in Japan. Second-generation SM Entertainment K-pop artists like BoA and Girls’ Generation had popularized Japanese debuts, which soon became a way for groups to bring the style of K-pop music and performances to a more global audience. In June of 2011, SHINee made their debut in Japan by releasing a version of “ Replay” in Japanese. ![]() ![]() The way that this mix of vocals and aesthetics supplements one another creates such beautiful harmony and is what makes this group so special. When watching a SHINee music video, you’ll notice the song seems to bleed into the fashion and visuals. From the dark and mysterious style of “ Odd Eye” to the bold retro look of “ 1 of 1,” SHINee asserts that they can pull off anything. Ki-bum and Tae-min have offered fresh perspectives on the idea of gender in fashion, and have both been credited with developing a new genderless style trend in K-pop. ![]() Ki-bum is credited as the designer of the concert’s white-and-gold-decorated suits that have become an iconic look for the group. Kim Ki-bum was assigned a position in SM entertainment in 2015 as a fashion director and worked on the styling for the “ SHINee World IV” concert. Not only did “Replay” start the dance practice trend, but it also popularized a certain new fashion sense that the internet named the “ SHINee Trend.” SHINee’s fashion was defined by high-top sneakers and bright clothes, especially colorful skinny jeans and sweaters. Recently though, groups have added more flair to their dance practice videos by using outfits from their music videos, adding in special backdrops or doing dramatic camera work. In the beginning, SHINee’s dance practices - and the many groups that followed them - were simple, usually showing the group dancing in comfortable clothes in their dance studios. This video was so popular that other groups immediately hopped on the trend, and eventually, it became a cornerstone of K-pop culture. However, while this was SHINee’s first dance practice video, their dance practice for their single “ Lucifer” was an even more major hit. SHINee’s “Replay” dance practice video was the first official dance practice video released by a K-pop group, which set a new industry standard.
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